When we typically think about blogging, we might think of it as a public diary of your day-to-day life, or you might think of those bloggers who have catwalked their way into #instafame. But blogging can also be used as a professional portfolio, for creatives and academics alike. For example, you could choose to document your photography, videography, graphic design, or a creative project from start to finish. You might want to debate journals, educate others in a particular subject, or gain feedback on a recent piece of writing. Blogging can be anything you want it to be about.
Now, if you’re looking to get serious at blogging and grow the visibility of your blog, you might begin to learn about Search Engine Optimisation (SEO), and what truly makes great content. Blogging is a fantastic way to explore this in your own time, while gaining skills and knowledge that could set you up for a career in marketing.
Now, you don’t have to want a career in marketing, and you don’t have to want to be a content creator. Blogging is a fantastic way to continue practising your writing skills, a skill that can often be overlooked. It’s important to remember though that many employers take great value in someone that knows how to write well, especially if the job role you are applying for may involve duties like report writing or editorial work. Having evidence of this can give you an additional CV boost.
Looking to develop your writing skills? Or just want to build up that portfolio? We offer blogging opportunities – check out our ‘Blog with us’ page for more information on how you can get involved.
Even the most basic blogging platforms offer some branding options, whether that’s choosing your layout, theme and colours, and of course, choosing a name for the blog. But if you want to get really creative and host privately, you may have the option to build your own website entirely, meaning many more creative options to explore and create. Perfect if you want to learn about web design, digital marketing, or if you’re just the creative type looking for an outlet for expression.
Remember how we talked about SEO? Well, many employers will now actively search you on Google to find out a little more about who you are. It’s a better time more than ever to be changing your privacy settings on social media, and making sure your ‘public’ profile positively represents you. While it’s important to do this, blogging is also a great way of ensuring your portfolio/blog is one of the top search results when they search your name. You’ll be killing the professional game in no time.
If you’re committed enough and decide to take blogging as a serious career avenue, then you might find options to generate a small income. There are many ways to monetise your blog that may involve ads or sponsors, but this is worth exploring on your own.
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